Ma ke ʻano he ʻelele o ka meaʻai Iapana kuʻuna, ua hoʻomohala ʻia ka sushi mai kahi meaʻai ʻāina a hiki i kahi hanana ʻai honua. ʻO ka nui o ka mākeke, ke ʻano āpana a me ke ʻano hana hou e hōʻike ana i kēia mau hiʻohiʻona nui:
Ⅰ. Ka nui a me ka ulu ʻana o ka mākeke honua
1. Ka nui o ka mākeke
ʻO ka hale ʻaina sushi honua a me ka nui o ka mākeke kiosk i hōʻea i ka US $ 14.4 biliona ma 2024 a ke manaʻo ʻia e hoʻonui i ka US $ 25 biliona ma 2035, me kahi helu ulu ulu makahiki (CAGR) o 5.15%. Ma ka māhele o ka mākeke, ʻoi aku ka nui o nā lawelawe ʻai-in (ua kūʻai ʻia ma US $ 5.2 biliona ma 2024), akā ʻo ka lawe ʻana a me ka lawe ʻana ʻo ia ka wikiwiki o ka ulu ʻana, i manaʻo ʻia e hōʻea i ka US $ 7.9 biliona a me US $ 7.8 biliona ma 2035, e hōʻike ana i ka noi no ka maʻalahi.
2. Nā mea hoʻokele ulu
ʻO ke ʻano o ka meaʻai olakino: 45% o nā mea kūʻai aku o ka honua e koho ikaika i nā meaʻai olakino, a ua lilo ka sushi i koho mua ma muli o ka haʻahaʻa o ka calorie a me nā momona momona omega-3. ʻO ka hoʻonui ʻana i ke ʻano hoʻohālike meaʻai wikiwiki (QSR): ʻO nā hale kūʻai sushi a me nā lawelawe lawe ʻai e hoʻoikaika i ka ulu. Manaʻo ʻia ka ulu ʻana o QSR e 8% i kēlā me kēia makahiki i nā makahiki ʻelima e hiki mai ana. No ka laʻana, uhi ʻo Poke Bar a me Sushi Train ma ʻAmelika Hui Pū ʻIa i nā heluna kūlanakauhale ma o nā hale kūʻai kauoha lawelawe ponoʻī. Hoʻohui honua a me ka hoʻohui moʻomeheu: Ua kaulana ka meaʻai Iapana ma ka honua holoʻokoʻa, ua piʻi nui ka hoʻohana ʻana i ka sushi ma Brazil, United Kingdom a me nā ʻāina ʻē aʻe, a ke hāpai nei nā brands e like me Nobu i ka hoʻolaha ʻana o ka ʻike kiʻekiʻe.
Ⅱ. Hoʻolālā mākeke ʻāpana
1. ʻAmelika ʻĀkau (mākeke nui loa)
Ua loiloi ʻia ma US $ 5.2 biliona ma 2024 a ua manaʻo ʻia ʻo US $ 9.2 biliona ma 2035, me ka piʻi ʻana o ka makahiki he 7%. Manaʻo ʻia e ʻAmelika Hui Pū ʻIa: Loaʻa i nā kūlanakauhale e like me New York a me Los Angeles nā sushi kiʻekiʻe kiʻekiʻe a me ka sushi conveyor belt sushi, a ua hoʻonui ʻia ke komo ʻana o ka mea kaulana o nā kahua lawe. Paʻakikī: Ke hilinaʻi nei ke kaulahao hoʻolako i ka iʻa i lawe ʻia mai, a ke loli nui nei nā kumukūʻai.
2. ʻEulopa
ʻO ka pālākiō he US $ 3.6 biliona ma 2024 a ua manaʻo ʻia ʻo US $ 6.5 biliona ma 2035. ʻO Kelemania ka 35% o ka mahele (ka mea nui loa ma ʻEulopa), a ʻo Farani a me United Kingdom he 25% ka nui. Ua piʻi aʻe ke koi no ka vegan sushi, a ua hoʻolaha nā kūlanakauhale e like me Lākana a me Berlin i nā mea hou i hoʻokumu ʻia (e like me ka sushi e hoʻopili ai i nā meaʻai kūloko).
3. ʻAsia-Pākīpika (waena kuʻuna a me ka ʻenekini e puka mai ana)
Iapana: He alakaʻi i ka ʻenehana ʻenehana, me nā mea hana ʻenehana kaulana (6 mau pōpō laiki i hoʻokumu ʻia i 1 kekona), akā ua koi ka saturation o ka mākeke kūloko e hele i nā ʻāina ʻē. Kina: ʻO Kina Hikina he 37% o nā hale kūʻai (ma Guangdong a me Jiangsu), a ʻo ka hoʻohana ʻana i kēlā me kēia poʻe ma lalo o 35 yuan (ʻoi aku ma mua o 50%). ʻO ka hoʻonui ʻana i ka brand Japanese: Hoʻolālā ʻo Sushiro e wehe i nā hale kūʻai 190 ma Kina i loko o 3 mau makahiki; ua hoʻonui ʻia ka nui o nā hale kūʻai Hama Sushi mai 62 a 87, a ʻo ka hale kūʻai mua ma Beijing he 4 miliona yuan i kēlā me kēia mahina. ʻO ke kī o ka localization: Ua haʻalele ʻo KURA mai Kina ma muli o nā mea hou ʻole a me nā kumu kūʻai kiʻekiʻe, e hōʻike ana e pono nā ʻoihana kūleʻa e hoʻololi i nā ʻono kūloko (e like me ka hoʻohui ʻana i ka meaʻai wela). Hikina Hema: Ua lilo ʻo Singapore a me Thailand i wahi ulu hou, a ua hoʻokomo ʻia nā brand kiʻekiʻe e like me Shinji na Kanesaka.
4. Nā mākeke e puka mai ana (Middle East, Latin America)
Ua hoʻolauna ka Middle East i nā ʻano sushi ma o ka "Belt and Road Initiative" (e like me Zuma ma Dubai), a ʻo ʻAmelika ʻAmelika e hōʻike ʻia e ka hale ʻaina ʻo Osaka o Peru, e hoʻohui ana i nā mea hou iʻa kai kūloko.
Ⅲ. Nā ʻano hoʻohana a me ka hana hou o nā huahana
1. Hoʻololi huahana
ʻO ka hoʻololi ʻana i ke olakino a me nā mea kanu: Hoʻohana ka Vegan sushi i ka tofu a me nā mea kanu iʻa iʻa mea kanu, a me nā hōʻailona e like me Yo! Hoʻonui ka Sushi i ka ʻike sodium a me nā mea kūlohelohe. ʻO ka ʻokoʻa o nā ʻano kuke: ʻO ka sushi kuʻuna ke kumu nui, kaulana nā sushi fusion (e like me nā ʻōwili avocado) ma ke Komohana, a ʻo nā sushi maʻamau e kūpono i nā pono pilikino. Hoʻololi hou i nā hiʻohiʻona: nā papa hana sushi a me ka pāʻina pāʻani (Sushi Lang APP lucky draw) e hoʻonui i ka ʻike.
2. ʻO ka maikaʻi o ka ʻenehana
Hoʻolaha ʻia o nā mea hana maʻalahi: Hoʻomaikaʻi nā chef sushi robot i ke kiʻekiʻe o ka standardization, a me nā ʻōnaehana kāʻei conveyor kikohoʻe e hoʻemi i nā kumukūʻai hana (nā helu hapa manawa no 70%). Ka hoʻolako ʻana i ke kaulahao kūloko: Hoʻohana ʻo China Sushi Lang iā Shandong foie gras a me Dalian sea urchins, e hōʻemi ana i nā kumukūʻai e 40%; Ua hoʻololi ʻo Xinjiang salmon i ka noi lawe mai.
Ⅳ. Nā pilikia a me nā pane
1. Hoʻolako kaulahao a me ke kumu kūʻai
ʻO ke kumu kūʻai o nā iʻa kai kiʻekiʻe he 30%-50% o nā lilo hana, a me nā hakakā geopolitical (e like me ke kaua kālepa Sino-US) e hoʻonui i nā kumukūʻai lawe mai. Hoʻolālā pane: E hoʻokumu i nā kikowaena hana kūloko (e like me ka Fujian eels account no 75% o nā hale ʻaina Iapana Kina) a hoʻopaʻa i nā mea hoʻolako kūloko.
2. Hoʻokō a hoʻomau
Nā pilikia palekana meaʻai: Pono e hoʻāʻo pono ʻia ka iʻa maka. Ma hope o ka hoʻomaka ʻana o Kina i ka lawe ʻana mai i nā huahana wai ma waho o nā prefecture he 10 o Iapana, e hoʻolōʻihi ʻia ka manawa hoʻomaʻemaʻe kuʻuna e 3-5 mau lā, a e hoʻonui ʻia ke kumukūʻai hoʻokō e 15%. Nā hana hoʻomalu kaiapuni: hoʻolalelale i ka pōʻai biodegradable a me ka hoʻokele meaʻai ʻole-waste, a ʻo 62% o nā mea kūʻai aku makemake i ka iʻa hoʻomau.
3. Hoʻokūkū ikaika ma ka mākeke
ʻO ka homogeneity koʻikoʻi: ʻo ka hoʻohana ʻana i kēlā me kēia kanaka ma waena a me ka haʻahaʻa haʻahaʻa ua hāʻule i lalo i ka 35 yuan, a ke hilinaʻi nei ka hopena kiʻekiʻe i ka ʻokoʻa (e like me ka Omakase set meaʻai). ʻO ke kī i ka uhaki ʻana i ka paʻa: ʻo ka hui ʻana a me ka loaʻa ʻana o nā hōʻailona alakaʻi (e like me ke kūkākūkā ʻana a me ka hui ʻana o Sushiro a me Genki Sushi), a ʻo nā mea liʻiliʻi a me nā liʻiliʻi liʻiliʻi e kālele ana i nā hiʻohiʻona ʻāpana (e like me nā hale lole sushi supermarket).
Ⅴ. Nā manaʻo e hiki mai ana
ʻO nā ʻenekini ulu: ka hoʻemi ʻana i ke kumukūʻai ʻenehana (nā lako ʻenehana), ka hana hou o ke olakino (nā mea kanu, nā menus haʻahaʻa-calorie), a me nā mākeke e kū mai ana (Southeast Asia, Middle East) nā kuhikuhi nui ʻekolu. ʻO ke ʻano o ka wā lōʻihi: ʻO ke ʻano o ka sushi globalization ka hoʻokūkū o "nā mana localization + supply chain resilience" - pono nā mea pāʻani kūleʻa e kaulike i nā mākau kuʻuna a me nā ʻono kūloko, ʻoiai e lanakila ana i ka hilinaʻi me ka hoʻomau. Mai 2025 a 2030, manaʻo ʻia ʻo Asia-Pacific e hoʻomau i ka wikiwiki o ka ulu ʻana (CAGR 6.5%), ukali ʻia e ʻAmelika ʻAmelika a me ʻEulopa, a ke hoʻokuʻu ʻia nei ka mana o nā mākeke e kū mai ana.
ʻo Melissa
ʻO Beijing Shipuller Co., Ltd.
WhatsApp: +86 136 8369 2063
Pūnaewele: https://www.yumartfood.com/
Ka manawa hoʻouna: ʻAukake-07-2025